We give coding agents a production reward signal.

Why we exist

Coding agents can write and ship code, but they're flying blind on whether a shipped change actually helped in production. CI goes green; conversion, activation, revenue — the outcomes that matter — go unmeasured. So agents optimize against proxies: tests, lint, vibes. The real reward signal doesn't exist yet.

We started TrueClara to be that signal. When an agent ships a change, TrueClara runs it as a randomized canary against control, measures the real production outcome, and returns a calibrated reward agents and teams can act on — keep, roll back, iterate, or abstain.

What we focus on

Next.js is the product boundary. That focus lets our build-time parser understand route files, links, route groups, and deployment context instead of treating every app as a stream of generic events — something a generic analytics pipe can't do. The deploy is the trigger: ship a change and the experiment starts itself.

We are deliberately building the smallest reliable system for randomized measurement and reward before widening the surface area. Precision over breadth is a decision, not a stage we're waiting to outgrow.

How we think about measurement

A verdict is only worth acting on if you can trust it. We treat measurement as a statistics problem, not a threshold you eyeball: causal by randomization, not inferred from uncontrolled traffic, with always-valid sequential statistics so a verdict can be read at any point without inflating false positives, and a confidence level and sample size attached to every call. When the data can't support a defensible answer, the correct output is abstention — not a confident guess.

How we build

A few commitments we hold ourselves to:

• No fabricated data. Your dashboard stays empty until real signal arrives. We would rather show nothing than invent a number.
• Privacy by default. Cookieless aggregate mode, US data residency, and an SDK that only reports out — no read access to your source, your database, or your infrastructure.
• Honest pricing. A permanent free tier, no per-seat tax, and no usage surprises. Caps are explicit.
• Plain claims. We don't carry badges we haven't earned or numbers we can't defend, and we say so on the page.

Who builds it

TrueClara is built by The Plain Works Co., an independent product studio based in Seoul, focused on time-series data and product craft. We would rather ship a narrow tool that works than a broad one that doesn't — and we'd rather earn trust by being precise and honest than by claiming more than we've shipped. Questions reach a human, and we reply within one business day.